Digital transformation of Europe's largest travel company
Led the complete digital overhaul of TUI's booking platform, serving 20M+ travelers annually across 16 countries.
TUI Group
Travel & Hospitality
35% increase in mobile conversions
2023
Understanding the problem
TUI needed to unify 16 different country platforms into a single, scalable system while maintaining regional customization and improving mobile experience.
How we solved it
Implemented a headless CMS architecture with Next.js frontends, unified API layer, and intelligent caching. Created a component library serving all regional teams.
Results & impact
Platform consolidation reduced operational costs by 40%. Mobile conversion rates increased 35%, and page load times improved by 60%.
Key Result
35% increase in mobile conversions
What we built
Booking App
Mobile-first booking experience
Destination Pages
Dynamic destination landing pages
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